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Whether it's DFW Airport, Love Field or any
other airport in the nation, higher [and probably permanent]
security measures make the airport drop-off/pick-up process
an even bigger challenge, especially during heavy travel
season. So why not take a page out of an old advertising campaign
and "leave the driving to someone else"?
Important
information! Click
here for special deals info
for DFW Airport travelers in time for the 2002 holiday travel rush.
I’ve evaluated the airport transportation options available to
Dallas-Fort Worth travelers to both DFW Airport and Love Field.
It’s a compilation of reality-based/value compared
options consumers may choose from, not a comprehensive listing of
all services available. This apples-to-apples comparison is designed
to show the general differences between the services provided on
what I deem to be the most important criteria for the average
consumer/traveler. And since we’re heading into the holiday travel
season, this analysis also uses a party [family] of four as the
sample to cost examine.
Types of Transportation Analyzed:
Personal Private Vehicle (PPV): Get
in your own car and go!
Private Car Service (PCS): There’s
many to choose from but in this analysis, AirCarNow.com
is the one we’re comparing.

Shared Shuttle (SS): For
this analysis, I’m using the familiar blue-with-yellow-lettering
Super Shuttle vans. Established in 1983, Super Shuttle serves 23
cities and has over 1,000 vehicles on the road.

Taxi (T): Another
familiar people-mover, the Yellow/Checker cabs.

Park-and-Ride (PR): My
next choice? First try the new
DFW "Park 'N Ride" lower-priced lots; click
here for more information on the new Express
and Remote lots on the DFW property. If those lots are full,
then try the Park-and-Ride route: theParkingSpot.com
is a terrific Dallas-Fort Worth Area off-airport parking
alternative.

Consumer Evaluation Categories:
Reliability Factor: The
reliability of ordering transportation that will arrive on time and
get you to your destination on schedule. Scale:
1 = It’d be easier to pick the
winning 6 numbers for the Lotto drawing 10 = On time/every time
Communication Quotient: The
ease of communicating clearly with your driver... Don’t even think
about accusing me of stereotyping here: You know it’s true. You
know how difficult it sometimes can be trying to communicate with
drivers for which English is clearly a second language. I’m not
out to be politically correct, just call it the way it is. Scale:
1 = Call the U.N. for an interpreter
10 = Easiest to understand
Direct Route Factor: Takes
into account the directness of the trip, from pick-up to delivery at
your final destination, either the airport terminal entrance or your
home/office. Scale: 1
= You’ll make more stops than a Winnebago full of retired people
10 = Straight line to get you there the fastest
Cost Factor/Cost Share: Get
a handle on the net cost to the traveler, breaking down the cost on
a per head basis. (Important consideration for ride-sharing among
business associates or transporting groups/families.) Scale:
Cost/per passenger: $ = $20 or less $$
= $20-$30 $$$ = $30-$40 !$! = More than $40 per person [is
the champagne included???]
Convenience Quotient: How
easy is the trip, from start-to-finish?
This category includes ease of ordering the ride, through either a
toll-free phone number or via the Internet. Scale:
1 = It’d be easier to ride a bicycle during a driving
thunderstorm 10 = So this is how the rich-and-famous live?
Tipping: Is it
expected? [Forget what the corporate policies say...we’re
talking reality here.]
Ben’s Bottom-Line Choice: Scale: 1
= Last Resort Ride To/From The Airport 10=First
Call/Most desired airport transport
Rating The Rides:
Ben’s
Evaluate Your Options To The Airport
| Method: |
PPV |
PCS |
SS |
T |
PR |
| Reliability: |
10 |
9 |
9 |
7 |
9 |
| Communication Quotient: |
10 |
9 |
9 |
4 |
9 |
| Direct Route Factor: |
10 |
10 |
5 |
10 |
7 |
| Tipping? |
n/a |
N |
Y |
Y |
N |
| Cost: |
$ |
$$ |
$$ |
$$ |
$ |
| Convenience Quotient: |
10 |
10 |
7 |
8 |
7 |
| Internet Reservations: |
n/a |
Y |
Y |
N |
n/a |
| Ben’s Bottom Line-Grade: |
7 |
9 |
5 |
3 |
7 |
Comment about The Bottom
Line: Assuming you don’t have someone to pick
you up or drop you off at the airport [always the most cost
effective way to go] then you’re gonna need to know what’s out
there and available to you, especially with all of the
brain-damage that goes with finding a parking space at the airport
nowadays. In light of the fact that life’s too short and my
time’s worth money? Without question, I’ll take the Personal
Car Service (and my choice is clearly AirCarNow.com)
for the trip to-and-from the airport. It’s the least amount of
heartburn at a reasonable per trip cost. They’ve never let me
down, and are always in the loop if your flights are running late
for any reason.

My next choice?
Try the
Park-and-Ride route; as profiled, theParkingSpot.com
is a terrific Dallas-Fort Worth Area airport parking alternative.

Capsule Comments About
Each Transportation Method:
Personal Private Vehicle (PPV): Nothing
beats having your own car there waiting for you when you get back
into town. But there is the downside to this convenience:
Parking’s not cheap, even at the cheapest outposts. Part of the
allure of taking your own car is the convenience and for me, that
means getting off the plane, collecting your luggage and walking
out to your car in the closest parking garage. So plan to spend
$16 a day for the privilege of this convenience, assuming you can
even find a spot up close. Which means that you’re either going
to have to get to the airport even earlier to make sure you can
find a spot in plenty of time before the added time it takes to
check-in, post 9/11.
Also worth remembering? The X-Factor
of leaving your car in the parking garage; the possibility of
returning to your vehicle and finding one or more of the
following: Flat tire, dead battery, vandalism or even theft of the
vehicle. I used to leave my car at the airport, but with parking
becoming a bigger challenge—and potential headache (and what a
lousy way to start a trip!)—I’m using this mode of transport
less and less. If you’re gone for 5 days, you’ll pay $90 just
for parking close in...or as little as $25 if you park in one of
the remote lots, but then you’re getting into the convenience
factor. Fortunately, the airports all take credit cards...and if
you’ve registered in advance, you can utilize your TollTag to
pay at DFW or Love Field. And there are some really cool features
on the DFW Airport website (Love Field really needs to get to work
on their Internet presence, because right now it’s really pretty
lousy). Among the cool and convenient DFW Airport website
features? Audio
updates of parking lot availability. No easy Internet
access? Then give ‘em a call: (972) 574-PARK [7275]
Private Car Service (PCS): Let’s
clarify on this one; we’re not talking limos [although most of
the car services have these in their fleets] but less-is-more
Lincoln Towncars for the usual trip to-and-from. All of the
available vehicles and rates in this analysis are on the AirCarNow.com
website; if you’re transporting a bigger party or
have lots of luggage, vans make the most sense. My experience with
these types of services have been excellent and well worth the
investment in peace (or is that "piece") of mind. Every
time I’ve used a car service, their drivers have always been on
time (usually even 10 minutes early...they’ll wait
patiently...). The Lincoln Towncar will cost you $54 a hour with a
1.5 hour minimum for a total of $81, but you can split that cost
out on a per person basis and knock the cost down to about $20 a
head, and that's one-way.

But remember: Tolls are included and no
tipping is required... plus you’ll have a driver that will always
be there waiting for you (promptly) on either end of the trip. And
if you’ve got a big enough group and want to go in style, an
8-passenger limo will run you about $33 a person. You can schedule
via a toll-free number, 24-hours a day or (my preference) via
their website. And yes Virginia: They take credit cards, too. If
you travel frequently, they’ll set up house accounts for
you/your company.
Shared Shuttles (SS): I’ve
been a big fan of the Super
Shuttle service for many years. It’s always
affordable, and in this analysis, the average fare for someone in
Plano or Fort Worth would be around $30...but only $7 extra for
each additional passenger going to/from the
origination/destination point. But the bad news? You’re sharing
the ride with others not associated with your own party, which
means that you’d better be prepared for a potentially longer
ride to/from the airport because of the extra stops along the way.
And for now (according to their website) they’re only serving
Dallas and Tarrant counties. Super Shuttle has also added the PCS
dimension to their services offered, utilizing the same towncar
style vehicles in their fleet. They also have the ability to
schedule reservations via a toll-free number or their website.
And yes: they take credit cards. (If you travel frequently,
they’ll set up house accounts for you/your company.)
Taxi services (T): Believe
it or not, I think this is the riskiest of all transportation
options. Have you ever called to order a taxi? My recent
experiences have created less-than-fond memories; the people
I’ve spoken to in the world of taxi dispatch centers sounded
like under-educated buffoons. And they had zero
ability to guarantee me time of arrival for a car.
And in times of crisis [weather-induced] or high demand, forget
it. Almost every time over the last few years that I’ve taken a
taxi in Dallas-Fort Worth, Houston, LA or New York, it’s safe to
say that English was the second or third language for my drivers
in 90% of the cases. The car that arrives can be quite a treat:
They ran the spectrum...from being clean, well-maintained vehicles
to awful and stinky [air fresheners hanging from the rear view
mirror or the ones that look like little crowns in the back window
are nice touches that’ll give you a headache] with bass-pounding
music blaring from the radio. The driver’s ability to take the
most direct route was always in question; whether it’s lack of
knowledge or desire to run up the fare will never be known for
sure.

The good news? If you’ve got several
people in your party and can fit ‘em all in, it’ll only cost
you an extra $2 per passenger. They’re quoting a $38 flat fare
to/from the Dallas Central Business District (downtown)...but
outside this zone prepare to get nickeled-and-dimed on their usual
scale. Without question, in my opinion, this is your
transportation of last resort. You’d better have some cash on
you, since credit card processing is a hit-or-miss proposition.
Park and Ride Lots (PR): I
predict the popularity of these types of airport transportation
hybrids to increase in the months and years ahead for those
travelers that want to have their cake and eat it too. These lots
allow passengers to take their own cars for the trip to the
airport, but instead of parking on airport property (with no
guarantee of easy parking access) travelers park in a protected,
dedicated parking facility near the airport. TheParkingSpot.com
is a great starting point for Dallas-Fort Worth travelers, and
you’ve gotta love their sales pitch/positioning statement: "Take
Flight Without Frenzy." They offer convenient
locations, well-lit and secure parking facilities, shuttles that
run to-and-from the airports every 5-7 minutes, covered (for $7 a
day) or uncovered (saves you $2...only a $5 spot per day) parking,
door-to-terminal service, frequent "parker" programs, a
free USA Today on check-in and free bottled water as you leave.
Hell, they’ll even charge your battery if necessary...all for
$5-$7 a day.
The bad news? The cheap price-tag
has a price: Lead-time. The
shuttles will be making multiple stops for drop-offs at the
airport, so you’ve gotta allow extra time for that. And just the
inconvenience connected with a remote lot/shuttle type service
explains why the service is as pocketbook-friendly as it is. Bottom
line? What’s your time worth? How
much revenue do you generate hourly? It might sound silly to
some, but the reality is at the only thing any of us really have
to offer is our time (and associated expertise). If you’re on a
leisurely schedule and don’t mind the extra hoops, then this is
a terrific alternative. And of course: They accept all major
credit cards.
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